This pin was made for a game that has since been cancelled. Also, the company that made the game is no longer in business. 2000 of these were made. A small number of these pins were rewards for a community contest and were first seen in December 2015. Additional amounts were auctioned for $35 CAD for charity on 2/4/16 (10), 3/3/16 (10), 4/27/16 (10), and 6/14/16 (30).